Deliver profitable growth with the world's #1 AI CRM.
Bring B2B and B2C capabilities together on one, connected platform. Deploy consumer goods technology that uses integrated planning and execution, intelligent reporting, and embedded AI to transform your business.
Leading brands leverage Salesforce for consumer goods to boost the bottom line.
Consumer Goods Innovations
Data Cloud for Consumer Goods
Unify customer and consumer profiles to empower key account managers to plan more relevant and precise assortments and promotions.
Consumer Goods Cloud Einstein 1 for Sales
Enable every sales manager, field rep, merchandiser and delivery driver to drive account growth and productivity with collaboration and AI-powered tools.
CG Cloud Einstein Copilot Account Summarization for Service
Increase service agent productivity with AI-generated account summaries, allowing for agents to resolve cases faster and capture additional sales.
Salesforce consumer goods technology delivers the results companies need.
30
x
faster segmentation
Activate data across B2B and B2C segments with Data Cloud for Consumer Goods.*
45
%
increase in conversion rates
Build brand relevance with your target consumers with Marketing Cloud.*
500
BPS increase in margin
Drive brand growth with planning and forecasting on Consumer Goods Cloud.*
12
%
time saved on in-store visits
Unlock efficiencies with omni-channel executions on Consumer Goods Cloud.*
* Salesforce customer success metrics.
Transform your business with solutions made for your industry.
Distributors
Build relationships that last in a complex route-to-market.
Fast-Moving Consumer Goods
Become a staple in every shopping cart.
Home Durables
Become a household brand people trust.
Apparel, Footwear, and Accessories
Be the brand customers always want to wear.
Beauty
Be the perfect match for your customers.
Consumer Goods Cloud
Unify planning and execution on one connected platform.
POI recognizes Consumer Goods Cloud as an award winning solution 4 years in a row.
Maximize ROI with the #1 Success Ecosystem.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.
Extend the power of Salesforce for Consumer Goods with expert partners.
Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.
Secure and certified data are at the heart of Gucci AI solutions. Our customers trust us when they put their personal data in our hands.
Gilberto ToscaChief Technology & Information Officer, Gucci
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."
Cody StantonDigital Product Manager, Casper
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest Consumer Goods trends, insights, and conversations.
Ready to take the next step with the world's #1 AI CRM for consumer goods?
Start your trial.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
Learn how Salesforce delivers profitable growth.
Salesforce for Consumer Goods FAQ
Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
Choose the right consumer goods technology by evaluating the needs of your business. Whether you want to accelerate account growth, increase your promotion effectiveness, perfect retail execution, or grow customer satisfaction, you can pick the right capabilities for your team. See details here.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with Einstein Co-Pilot to deliver guided selling with personalized messaging that highlights unique product features. Click here to learn more.
